Carlo Giugovaz
Founder & CEO
UniCredit · Intesa Sanpaolo · McKinsey · PwC · Qorus
Fintech & Innovation · Banking Strategy · Marketing & Sales · Venture Building · Business Development
Our assets
Our competitive strength.
Our founding team has worked inside the institutions and markets where it now identifies and builds new opportunities. This experience is strengthened by people who have helped successful venture builders grow: after his time at FinLeap, Marco Berini brought expertise and methods that supported Finnovaction’s development.
01.
A distinctive team in Italy
Experience and strategic vision
Marco Berini
Co-Founder
finleap · UniCredit · Intesa Sanpaolo
Venture Building · Fintech · Innovation · Business Development · Organization & HR
Simona Fontana
Entrepreneur in Residence
Finnovaction · Studdy
Venture Building · Business Strategy · Business Validation · Go-to-Market · Entrepreneurship
Michela Bovolenta
Administration & Finance
Supernovae Labs · Finnovaction
Administration · Finance · Public Funding · Project Management · Operations
Alessandro Pasotti
Branding & Communication
Finnovaction · Studdy · +Clara
Brand Strategy · Communication · Brand Identity · Digital Marketing · Content Strategy
Loris Giugovaz
IT & Security
Finnovaction
IT Infrastructure · Cybersecurity · IT Operations · Information Security · Technology
Massimo Arrighi
Wealth & Private Banking
Banca Fideuram · Allianz Bank F.A. · Kearney
Wealth Management · Private Banking · Strategy · Business Development · Transformation
Guido Rivolta
Private Equity & M&A
CDP Equity · Ambienta SGR · Pirelli · Wepartner
Private Equity · M&A · Corporate Finance · Portfolio Management · Governance
Filippo Bernasconi
IT Architecture & Banking Transformation
Deutsche Bank · Credit Suisse · BSI · Banca del Gottardo
IT Strategy · Banking Architecture · Change Management · Operating Models · IT Outsourcing
Paolo Barbesino
Digital Banking & Innovation
UniCredit · Emirates NBD · ArtUP Live · Supernovae Labs
Digital Banking · Innovation · Customer Experience · Omnichannel · Transformation
Fabio Bolognini
SME Finance & Lending
Pirelli · Citibank · UniCredit · Intesa · Workinvoice
SME Finance · Corporate Lending · Alternative Finance · Credit Risk · Fintech
Riccardo Reati
Insurance, Technology & Risk
Zurich Insurance · SpearTip
Insurance · Cyber Risk · Technology Strategy · Underwriting Transformation · Insurtech
Luca Iaccarino
Information Technology
Techrock · International IT Leadership
IT Strategy · Enterprise Architecture · Agile · Microservices · IT Transformation
Pierluigi Giannico
Funding & Financial Services
Accenture · Azimut Marketplace · Carthesio
Fundraising · Financial Services · Fintech · Strategy · Business Development
11
Financial industry experts
Expertise in finance, technology, regulation and business.
300+
Combined years in financial services
An established track record in banking, insurance and fintech.
20+
Fintech startups supported
From validation to go-to-market, with a hands-on approach.
02.
An extensive network
A network that brings the model to market
Finnovaction works through an ecosystem spanning service providers, financial institutions, fintech, insurtech and institutional stakeholders. The network includes NTT DATA, S2E, Kirey, CreazioneImpresa, LX20 Law Firm, UniCredit, Intesa Sanpaolo, Generali, Unipol, PoliHub, Bologna Business School, Chorus, Innovapp, ABILab, Fin+Tech and the City of Milan.
Our access extends to major banking and insurance groups in Italy and key European markets including Spain, France, the Netherlands, Austria and Eastern Europe. The team understands how these organisations operate, who to involve and how to work with their decision-making processes, turning relationships into practical channels for validation, development and launch.
03.
Our proprietary method
From idea to company
Our structured process covers every stage from opportunity discovery to company setup, combining financial, industrial and technology expertise. Each phase includes specific activities and team involvement to reduce risk and improve the probability of success.
| Strengths | Idea scouting | Problem validation | Solution definition | Product validation | Company setup |
|---|---|---|---|---|---|
| Financial Services | Identify real pain points through direct access to the industry. | Access banks, insurers and clients to validate needs. | Regulatory and product expertise to build viable solutions. | Access partners and potential clients for pilots and market tests. | Credibility and networks for partnerships, distribution and funding. |
| Consulting | Structured analysis of trends, markets and opportunities. | Market sizing, customer research and competitive analysis. | Business models, business plans, process design and go-to-market. | Define KPIs, test assumptions and iterate the model. | Governance, operating models and growth plans. |
| Startup building | Entrepreneurial thinking and selection of high-potential ideas. | Fast validation before investing capital. | Prototyping, branding and MVP development. | Market testing with real users and rapid iteration. | Team building, fundraising and scale-up support. |
| Business Angel | Investor-led opportunity assessment focused on return potential. | Validate investment readiness through traction, economics and scalability. | Design sustainable models that attract investors. | Assess traction, unit economics and product-market fit before investing. | Access capital, co-investors and networks for growth and future rounds. |
04.
Operations built for startups
Finnovaction is part of Supernovae Group, its majority shareholder, with shared finance, HR, legal and operations services: infrastructure that would take a startup years to build alone. The studio also works with Supernovae Labs on AI and innovation.
From day one, this ecosystem gives every startup access to four dedicated functions: scouting and validation, partnerships, funding and an AI factory.
SupernovaeGroup | Holding & Service Company
Branding e Communication
Finance
Operations
HR
Legal
85% ownership of Finnovaction
Scouting & Validation
Partnership
Funding
Product Factory
Portfolio in development
4/24
7/25
11/25